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Let’s search it on Google, go through several hours of tutorials, and then make decisions. That should do it, right?

Do you really want to make a complex business decision and completely change your financial future based on a “5 Easy Steps to Earn Big Today” tutorial?

We all know there’s more to it than that. Problems require careful deliberation, well-informed estimates, and quality brainstorming time.

So, what about the rise of AI?

While useful in many ways, AI tools don’t offer that personalized, human touch that’s crucial for making complex decisions in an organization.

But, what if your situation is unique in the business world? Most problems are, for they wouldn’t be problems otherwise. There would already be an established method of dealing with it.

It is where a live conversation with a living, breathing expert professional is the only way to go, and that’s what micro advising is.

Here’s the breakdown, and how micro advising is changing the way we do business.

The Future of Efficient Decision-Making

Micro advising in a nutshell

A problem shared is a problem halved and a problem half solved.

Micro advising is all about sharing a problem with an expert on a complex matter or problem. Having a different set of eyes to look at it (experienced eyes) is always good.

It’s important to note that there’s nothing wrong with searching for the answers you need on Google. It might even be the first thing you do, but the problem is that search engines can return a variety of information, none of which is specifically tailored to you, your business, or your exact problem.

This usually led to hours of scrolling, frowning at click baits, and frustration. When you’re unable to find the solutions you’re looking for on Google, that’s when you need to get hands-on guidance from a real person – a professional and an expert in the field who can analyze their problem and provide tailored support and guidance.

This common problem ushered in a modern solution: a platform where people can offer their experience and skills as a service to help business leaders with burning questions. Thus, the C2C (consumer-to-consumer) system of solving problems was born.

Micro Advising is a Growing Industry

Currently, the micro-advising industry is just shy of 300 billion US dollars and growing. The chaos of the pandemic and the urgency for revolutionary solutions made this new method of exchanging knowledge and info even more necessary.

How does CO-KES fit into the picture?

CO-KES was founded in 2022- the year of a dire business crisis. The negative consequences of the pandemic were at their peak.

The lockdowns were ending, sure. But, after two years of utter chaos, stores were closing down, people were losing jobs, and even entire branches ceased to exist. On a global scale, we needed to consolidate more than ever and pull our resources together to recover.

People need quick insight and guidance through various, important business problems if their vision is to turn into reality. We need help from the right people. And that is what CO-KES is – a platform where the right people connect.

It is a place where you may come confused and unsure but leave well-informed and confident.

In a way, it is business counseling.

But, also, it is a place where every hardship and unique experience someone has is an asset.

That’s the point of it all.

CO – Competence

K – Knowledge E – Experience S – Skill

Our mission is to ensure competence meets knowledge seekers and our vision is to create a worldwide on-the-spot knowledge hub.

Some of the benefits of seeking or giving advice on CO-KES:

• No initial money investments
• Additional income opportunities
• Global exposure for all
• Flexible schedules
• Payment upon service

The Difference Between Micro and Macro Advising

A MICRO advisor is a specialist in a specific field, like banking, real estate, insurance, etc.

A MACRO advisor can advise you on which micro advisor is good for you, someone who compares them and presents the right choices. The “big picture” specialist, if you will.

CO-KES is both those things.

Here, our advisors are the micro specialists of their fields, while the platform is where the big picture is.

All our advisors are first vetted and approved for their rich portfolio and expertise. Secondly, we offer transparent feedback and reviews for all our experts.

Anyone who needs help only has to click on their advisor of choice and schedule a video call.

The benefits of micro advising for your business:

• Current and relevant information, word of mouth
• A fresh perspective and a new set of eyes on the problem
• Solving conflicts within your business structure
• Helping with planning, knowing the costs, and realistic time frame estimates
• Meeting and connecting with the leading people from your fields of interest
• Saving time
• Bringing clarity to your operations and processes
• Crystallizing goals and setting targets
• An educational, holistic approach
• Performance improvement

In the financial advice industry, good listening is the key. Sometimes, just speaking about something makes things better. Curing miscommunication will improve the relationships in any company.

Open-mindedness is also easier when we put our minds together.

CO-KES covers virtually the entire business world, including:

• Artificial Intelligence
• Blockchain
• Data science and analysis
• Digital Marketing
• FinTech
• Metaverse
• Sustainability

But, if you want proof of how good advice can help your business, take a look at how a single conversation with Steve Jobs had a butterfly effect on the world we know today.

How Steve Jobs Advised Mark Zuckerberg when Facebook Struggled

“A small amount of time invested on your part to share your expertise can open up a new world for someone else” – Mark Zuckerberg

What does an intelligent person do when they reach a problem they cannot solve? Ask someone who knows better.

Modern history is filled with situations like this when future corporate leaders made their first steps based on words from someone who was there before.

Mark Zuckerberg, the CEO of Facebook, worth almost 150 billion US dollars today, did not shy from asking for help. And, when he did it, he picked the most successful person he could reach – Steve Jobs.

Mark talked about this in multiple interviews. He recalls the early days of Facebook and how they struggled. It was causing many of the executives and core employees to want to leave for better prospects.

As a young and ambitious man, Mark had the chance to meet Steve Jobs in person, and he took his shot.

Mark recalls that he had a lot of questions for Steve. But, the important thing was that they both recognized each other not as businessmen but as visionaries. So, when he presented his problem to Steve, the solution was clear.

Steve Jobs advised Mark to stay on course and build a team of people as focused on his vision as he is.

He also told him to go to a temple in India and stay for a month. It was the same temple where Steve went when he needed to reconnect with his vision.

It is perhaps why both Apple and Facebook were similar in having that clear target, a single goal. Commonly, as soon as companies reach corporate success, most tend to fray into various different things and pursue other fields.

So, the advice was to keep your eye on the ball and stay the course, even if the waters get rough.

It may not sound like much as a single sentence on a screen, but if you look at Facebook today, you’ll notice that sentence sewn in the logo. And, Facebook has changed the world forever, so that’s the power a single conversation can have.

One thing’s for sure – if you do not tell anyone about your problem, nobody will think of helping you.

Do You Have the Expertise to Help Business Leaders Solve Their Problems? Or Do You Need an Expert Advisor? Join CO-KES Today

Registering at CO-KES costs nothing, and you can browse through our micro advisors immediately. If you have a problem, pick an expert from the field you are interested in with matching skills and credentials for you.

Or, if you would like to share your unique expertise and skills and get paid upon delivery, join us. CO-KES offers you global exposure and a chance to grow professionally. Become a member of our ever-growing community today!

When in doubt, google it, right? Well, not quite.

Complex business problems often require proper brainstorming, guidance, and careful deliberation, which is not something you can do with the help of a search engine. So what about AI-driven tools?

Generative AI is useful, no doubt about it, but it can return false information and should generally not be used as an advisor – not to mention the confidentiality and security concerns regarding AI tools.

In reality, there’s nothing quite like working with a dedicated, experienced industry professional to solve a unique problem you’re facing.

And that’s exactly where on-demand, micro advising comes in as the perfect solution for when you need expert guidance quickly.

Let’s break it down and talk about this booming industry, what it means for business leaders, and how you can become an expert advisor in your field.

The Rise of Micro Advising

What is micro advising?

Micro or ad-hoc advising, allows advisees to access expertise, knowledge, and skills in real time through one-on-one conferencing. It allows business leaders and professionals from various industries to get real-time support and guidance from external advisors on matters and sticking points they simply can’t overcome on their own.

Skill sharing and the exchange of knowledge and specialized expertise are invaluable in modern times, especially if it can be done quickly – after all, time is money.

And speaking of money, this industry is currently booming across the globe. We are currently looking at a 270 billion dollar market value, with a constant and exponential increase in demand, especially in these fields: